Infografía
https://www.brandwatch.com/blog/how-understand-influence-consumer-behavior/ https://repository.up.ac.za/bitstream/handle/2263/29162/02chapter2.pdf?sequence=3
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Definition
First of all, in order to understand this issue, we will have to talk about the definition, which indicates a clear direction about this topic, the simplest definition is the following: "Consumer behavior indicates the way in which people take decisions, the dependencies of many factors such as economic, political, environmental, change of habits, mega trends, among others. "
Software
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